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How the Coit Road Farmers Market is encouraging entrepreneurship among urban farmers

farmersmarket.png
Kevin Scheuring
Coit Road Farmers Market.

The is helping East Clevelanders cultivate their own crops with its beginning farmers apprenticeship program. This program comes just in time for the market鈥檚 90th anniversary and the start of the 2022 growing season.

The market is seen by many as a lifeline to the community, which has faced growing levels of food insecurity in recent years. It鈥檚 one of the few farmer鈥檚 markets in Northeast Ohio open year-round and has provided access to quality, affordable food since 1932.

In addition to weekend shopping, the Coit Road Farmers Market offers space for urban farmers; , a learning garden for children; and (EC Grows). Food-based business owners utilize the space to hone their skills and potentially grow their audiences.

Coit Road鈥檚 rich history and reputation for growing small businesses drew Desiree Hall to sign up for the beginning farmers apprenticeship program. Hall, who currently runs a crop business called , took after her grandfather.

鈥淚 am a foodie and I love plants,鈥 said Hall. 鈥淎nd that is what has gotten me to this program currently. I've been an avid gardener for the last six years.鈥

The apprenticeship program began in March 2022 and is a collaboration between the market and Central State University. It gives participants over 60 hours of hands-on experience in cultivating crops on their own plot of land provided by the market. This year, 25 participants have the opportunity to make a profit on their crops by becoming market vendors, said Joe Jerdonek of Coit Road Farmers Market.

Farmers also prepare and revise a business plan to secure funding from the US Department of Agriculture (USDA) and hopefully continue growing their businesses. They鈥檒l receive a certification from CSU following the completion of the first year of programming.

Dyese Osaze (left) and Desiree Hall prepping a field as part of the beginning farmers program.
Courtesy of Joe Jerdonek
Dyese Osaze (left) and Desiree Hall prepping a field as part of the beginning farmers program.

Hall didn鈥檛 initially expect to be a farmer. Her grandfather grew up on a farm in Georgia, and when he moved to Cleveland, 鈥渋t was just the requirement that he have a garden and he made everybody participate and I hated it growing up,鈥 she said. 鈥淏ut, after I purchased my house, which was about six years ago, he asked me if I was going to have a garden and he came out and assisted me with it and questions I had. And here I am.鈥

Hall鈥檚 grandfather passed away last year due to COVID. She felt as if it was her duty to honor him by taking gardening seriously, going to 鈥渇arm school,鈥 and starting a small business.

Dyese Osaze, another participant in the program, shares similar experiences with farming. One of her earliest childhood memories is of volunteering to help maintain her grandparents鈥 garden. Whether it was planting seeds or picking weeds, Osaze was always out assisting in the yard.

Osaze鈥檚 grandparents 鈥減lanted鈥 the interest in her at a young age, and she still considers farming a hobby today.

As a birth worker / midwife, she鈥檚 a huge proponent of being able to provide fresh fruits and vegetables to her clients. She loves gifting crops to friends and family, she added.

Knowing this, Osaze鈥檚 mentor recommended that she sign up for the apprenticeship program to hone her gardening skills and possibly start a business. Osaze is unsure what her business plan would look like since it鈥檚 still early in the program, but knows she wants to share the gift of fresh produce with others.

She stressed the importance of maintaining a diet full of fruits and vegetables, and said that she鈥檚 willing to get her hands dirty to make it happen.

Kevin Schuering, the market鈥檚 manager, agreed. 鈥淎 lot of people don鈥檛 understand where their food comes from 鈥 I had some neighbors across the street from here and they had a plum tree in their backyard,鈥 he said. 鈥淭his was a Slovenian neighborhood back in the day, and everybody grew plums to make plum brandy and stuff like that. I asked the little girl, 鈥淒o you ever eat the plums?鈥 And her response was, 鈥榳e only eat the real ones from the store.鈥欌

鈥淪he thought that was weird, that somebody would pull [fruit] off a tree and eat it because, in her mind, food came from a grocery store. It struck me as being like a real disconnect from where food comes from when you don't consider the food that's free in your backyard.鈥

Education is a major part of Coit鈥檚 mission. During the winter months, Schuering hosts weekly cooking classes on the property, in addition to handling the market鈥檚 day to day operations.

You can learn more about the market by visiting their website or attending the on May 21 from 10 am to 1 pm.

This story was originally published by , a local news startup that reports on Cleveland鈥檚 neighborhoods and inner ring suburbs.

Hannah Davis graduated from Kent State University with a degree in journalism in May 2022. She was an intern with The Land and The NewsLab at KSU.